Rove built the foundation of their company on honesty, simplicity, and transparency. Their mission is to provide customers with great tasting vape cartridges and reliable and dependable vape pens. Rove proudly stands opposed to the trend of exaggerated quality and misinformation within product test results. Rove wants their customers to know they have their best interests in mind with every single step they take. They strive for excellence and are dedicated to improvement.